It's official.....

Frankie Andreu's much anticipated announcement happened today with the official launch of the United Pro Cycling Team, now known as the Toyota-United Pro Cycling Team.

The squad boasts an impressive roster and should make an immediate impact on the domestic scene. They are building the team around a unique business model that I will explore in detail later. It's an interesting concept that has more to do with branding the team itself and not so much the title sponsor.

Read the Velonews splash HERE.