Cycling Brews Up "The Breakaway Blend"
Fans of coffee and bicycling have one more reason to celebrate this holiday season. Portland Brew Coffee and NashvilleCyclist.com have partnered to develop a unique blend of coffee to promote bicycle racing in the region and help foster the development of a future Juniors racing program. The special blend is roasted in Nashville by Portland Brew Coffee with premium beans from Africa and Indonesia, and is appropriately called The Breakaway Blend.
“We are honored to have our own locally roasted coffee blend to promote the sport of cycling. Our goal is to appeal not only to cycling enthusiasts, but to all coffee fanatics as well. The true natural blend is found through the partnership between NashvilleCyclist.com and Portland Brew Coffee, both local organizations seeking to make a positive difference,” says NashvilleCyclist.com publisher and team owner Tim Hall.
The proceeds from the sale of The Breakaway Blend will further strengthen the current NashvilleCyclist.com team and event promotions, but more importantly to develop a Juniors racing team. Says Hall, “One of my goals has been to create and develop a young kids racing team. Our sport’s future success will depend on recruiting young kids, cultivating a pipeline of youth into cycling, and that must be done at the grass roots level. I am committed to making it happen, but it will definitely require a lot of resources to be successful.”
Coffee blends appealing specifically to the bicycling community are not uncommon. Examples include 53x11 Coffee and Jittery Joe’s Coffee, who formerly sponsored a professional cycling team in the US with great success until the team ended in 2008. NashvilleCyclist.com and Portland Brew Coffee hope to capitalize on the concept of those brands while also having a broader appeal beyond the cycling community.
“Portland Brew Coffee is a 100% locally owned business that believes in investing in the local community. As the father of four small kids I see the value in supporting youth oriented athletic programs, especially when the leadership involved at NashvilleCyclist.com cares about the future of kids,” says Portland Brew Coffee owner Brandon Stakelbeck.
The Breakaway Blend is a great value as a 12 ounce bag sells for just $10. The bags will be sold by NashvilleCyclist.com team members as well as inside all three Portland Brew Coffee locations in Nashville. Future plans also include selling the blend through the retail “buy coffee” section on Portland Brew Coffee’s website. Coffee aficionados will also appreciate the blend is 100% organic and Fair Trade Certified.
Stakelbeck & Hall posing in front of the roaster.
Stakelbeck continues, “Each person who buys a bag of The Breakaway Blend accomplishes two things. First, you get the highest quality and freshest beans available, and second, you get the privilege of investing in kids who may go on to become the next Lance Armstrong.”
Portland Brew Coffee has three locations in Nashville - 2605 12th Avenue South, 3431 Murphy Road, and 1921 Eastland Avenue.
For more information about NashvilleCyclist.com and Portland Brew Coffee please visit http://www.nashvillecyclist.com and http://www.portlandbrewcoffee.com.
“We are honored to have our own locally roasted coffee blend to promote the sport of cycling. Our goal is to appeal not only to cycling enthusiasts, but to all coffee fanatics as well. The true natural blend is found through the partnership between NashvilleCyclist.com and Portland Brew Coffee, both local organizations seeking to make a positive difference,” says NashvilleCyclist.com publisher and team owner Tim Hall.
The proceeds from the sale of The Breakaway Blend will further strengthen the current NashvilleCyclist.com team and event promotions, but more importantly to develop a Juniors racing team. Says Hall, “One of my goals has been to create and develop a young kids racing team. Our sport’s future success will depend on recruiting young kids, cultivating a pipeline of youth into cycling, and that must be done at the grass roots level. I am committed to making it happen, but it will definitely require a lot of resources to be successful.”
Coffee blends appealing specifically to the bicycling community are not uncommon. Examples include 53x11 Coffee and Jittery Joe’s Coffee, who formerly sponsored a professional cycling team in the US with great success until the team ended in 2008. NashvilleCyclist.com and Portland Brew Coffee hope to capitalize on the concept of those brands while also having a broader appeal beyond the cycling community.
“Portland Brew Coffee is a 100% locally owned business that believes in investing in the local community. As the father of four small kids I see the value in supporting youth oriented athletic programs, especially when the leadership involved at NashvilleCyclist.com cares about the future of kids,” says Portland Brew Coffee owner Brandon Stakelbeck.
The Breakaway Blend is a great value as a 12 ounce bag sells for just $10. The bags will be sold by NashvilleCyclist.com team members as well as inside all three Portland Brew Coffee locations in Nashville. Future plans also include selling the blend through the retail “buy coffee” section on Portland Brew Coffee’s website. Coffee aficionados will also appreciate the blend is 100% organic and Fair Trade Certified.
Stakelbeck & Hall posing in front of the roaster.
Stakelbeck continues, “Each person who buys a bag of The Breakaway Blend accomplishes two things. First, you get the highest quality and freshest beans available, and second, you get the privilege of investing in kids who may go on to become the next Lance Armstrong.”
Portland Brew Coffee has three locations in Nashville - 2605 12th Avenue South, 3431 Murphy Road, and 1921 Eastland Avenue.
For more information about NashvilleCyclist.com and Portland Brew Coffee please visit http://www.nashvillecyclist.com and http://www.portlandbrewcoffee.com.
posted by NashvilleCyclist.com at 12/19/2008 03:43:00 PM
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